Creek 2 Coast
This project focused on developing a cohesive brand identity for Creek2Coast Paddlesports, inspired by the natural flow of rivers, coastal landscapes, and the spirit of outdoor exploration. A refined color palette and modern logo system were created to balance performance with approachability.
The new branding was also applied to a website refresh, improving visual consistency, hierarchy, and overall user experience. The result is a clear and elevated brand that reflects Creek2Coast’s mission to build confidence, connection, and respect for the water.
Colour Palette and Typography
The visual system is inspired by coastal and river landscapes, using deep, grounding tones alongside fresh greens and teals to reflect both the calm and movement of water. Soft neutrals add warmth and balance, creating an organic, nature-driven palette.
This is paired with Wanderlin for a subtle, handcrafted personality in headings, and DM Sans for clean, modern readability. Together, they create a brand that feels approachable, grounded, and connected to the outdoors while remaining clear and versatile across digital and print.
Logo Suite
The logo system is designed to be simple, memorable, and adaptable across different applications. Inspired by paddling and coastal life, the fishbone icon subtly references movement through water and exploration. Multiple variations—including a primary mark, badge, and simplified icon—ensure flexibility across digital, print, and merchandise while maintaining strong brand recognition.
Brand In Action
Creek 2 Coasts new branding helps them establish a visually recognizable brand across their website, social media platforms, and merchandise.
Brand In Action
Creek 2 Coasts new branding helps them establish a visually recognizable brand across their website, social media platforms, and merchandise.
