WellMind Counselling Brand Refresh
I had the pleasure of doing a brand refresh for WellMind Counselling. Wellmind Counselling is owned and operated by Cecile Tucker. Cecile has built everything at WellMind on her own, from her website, clientelle, to her active social media following on Instagram and Tiktok. All of this has helped Wellmind flourish into a respected counselling agency in Kamloops!
With 5 therapists currently working at Wellmind, Cecile has plans to expand her business offerings and bring more counsellors on with diverse backgrounds. As well, looking at offering additional educational trainings to other therapists and businesses.
Rebranding Results
Colour Palette and Typography
I had the pleasure of doing a brand refresh for WellMind Counselling. Wellmind Counselling is owned and operated by Cecile Tucker. Cecile has built everything at WellMind on her own, from her website, clientelle, to her active social media following on Instagram and Tiktok. All of this has helped Wellmind flourish into a respected counselling agency in Kamloops!
With 5 therapists currently working at Wellmind, Cecile has plans to expand her business offerings and bring more counsellors on with diverse backgrounds. As well, looking at offering additional educational trainings to other therapists and businesses.
Logo and Word Marks
Icons
Buttons
Impactful Changes
Strategic font sizing and spacing guide the reader’s eye, making key information easier to identify at a glance.
Consistent icon style supports brand cohesion without competing with text
Structured layout reduces cognitive load and prevents content from feeling overwhelming
Reworked menu with a dark green brand color instead providing more contrast, increasing readbility. Adding a book now button to ease accessbility increasing click through rate.
Easy-to-read sections with relevant images and subtitles improve scannability and break up large paragraphs into more readable parts.
View Client’s Live Site Here
What is it like working with me?
Watch our testimonial and process video below where Cecile discusses what it’s like working with MAD Creative, and I talk about my vision behind WellMind’s new logo!