Thinkific Communities Campaign

Thinkific launched their new product, Thinkific Communities, in Fall 2022. This was an exciting move for Thinkific as they shifted from offering a single product into offering multiple learning products. I was in charge of the campaign branding and creative concept, and oversaw the launch of the creative and conceptual elements of this campaign.

Working on this campaign I oversaw a small team to develop the art direction, landing pages, e-mail designs, ads, creative video direction and more. I chose to inspire our customers with a design language that showcased the great potential of business expansion, educate on new features, and leave them feeling optimistic and hopeful about the creator economy. I achieved this by designing custom icons, using optimistic and friendly gradients, and created visuals that showed creators being brought together by the power of community.